Viewpoint — September 2008
A Creative Human Capital Strategy – The Competitive Advantage
Written by Bob Gershberg, Managing Partner Dick Wray Executive Search
The complex challenges we face in the business arena today require innovative human capital strategies and frankly a major realignment of focus on the part of our human resource professionals. HR functions, capabilities and competencies need to be tightly correlative to the critical business priorities of the company. Traditionally the methodologies and metrics used to measure success in other disciplines escape the norms of the profession. The accepted model mired in compliance needs to morph into a function in which business results are pivotal and cross-functional forces are convergent.
Spiraling commodity costs and high energy costs will pale in comparison to the human capital challenges we face if we don’t act to create and execute effective strategy. Skill deficits, mature economies and an aging population will compound these obstacles. It is imperative that we redesign our work-force related practices to better compete in the ever changing global economy.
In an industry renowned for exceeding expectations, we are well advised to recognize and understand the shift in individual employee expectations. Flexibility and customized career alternatives are crucial in attracting and retaining a diverse work-force just as marketing caters to differing customer segments. Train toward organizational and team capabilities as the road to success.
When exceptional talent appears – hire it! Bench strength is a term not often heard during this current economic slump. Who will be best positioned to operate and grow when the train begins to pick up steam?
All the best,
Bob Gershberg |Managing Partner|
bob.gershberg@dickwray.com
(888) 875-9993 ext 102
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